February 16, 2023
Year
2023
Client
Dead Baker Collectives
Category
Full Design Sprint
Product Duration
9 - 10 Weeks
The research phase combined interviews, brand analysis, and competitive benchmarking across the Spanish and Mexican markets.
One of the most relevant findings was the strong interest from investors in supporting high-quality foodie ventures, positioning TLK as a key player in the industry.
We also identified the distinct personality and positioning of each brand in the group, which posed a key challenge: how to represent the strength of the parent brand without overshadowing the individuality of each gastronomic unit.
The central concept guiding the design was clear: “We design projects that captivate the senses.”
From this vision, we built a narrative-driven experience that expressed a deep respect for cuisine, sustainability, and well-being.
The greatest creative challenge was to design a unified structure that allowed users to explore multiple brands fluidly, without confusion or hierarchy. To achieve this, we developed a shared loyalty program, the XY Foodies Club, and a modular, immersive navigation system that allowed TLK and its brands to coexist and connect without losing their individual essence.
The design process was carried out in Figma, prioritizing bold typography, fluid layouts, and a strong visual identity. It was then implemented in Framer, allowing us to preserve modularity and interactivity throughout the process.
Navigation was designed to be cross-brand, intuitive, and adaptable, enabling users to discover new brands within the TLK ecosystem naturally. The result was a fully functional website that not only informs but elevates TLK’s position as a forward-thinking force in the culinary world.
TLK is more than just a group of restaurants, it’s an incubator for purpose-driven culinary ventures. Since its founding in 2023, TLK has connected passionate producers with conscious consumers, fostering a culture of healthy and sustainable consumption.
The platform’s design needed to express this mission: showcasing the excellence of each brand while reinforcing the idea that behind every project is a team deeply committed to quality, well-being, and exceptional food experiences. Each dish, each brand, each story stems from a shared vision, now brought to life through a unified digital presence.
